Physical store marketing planning implementation system solution
[Summary of content] The latest marketing plan for the networked alarm system in 2016, specifically to solve the problem of operators who have newly joined the networked alarm industry in the physical store to achieve greater profits in marketing, and set up a perfect system to implement the specific marketing plan.
For operators newly joining the networked alarm industry, it is difficult to operate for a long time without a marketing implementation plan. Therefore, for newly joined networked alarm companies, you can refer to the following marketing planning solutions to help the company quickly stabilize And long-term operation, in the establishment of a new networked alarm company, need to spend a certain amount of money, although it is to be sold out, but can not use a lot, low-cost but high-profit marketing strategy.
I. Implementation of advertising solutions
(I) Advertising principles:
(1) Obey the company's overall marketing and promotion strategy, establish a product image, and pay attention to establishing a company image;
(2) Long-term publicity: Once the advertisement is advertised, the product personality is not suitable to always be replaced, increasing or reducing functions, resulting in consumers not knowing the product, and also causing old customers to become unfamiliar. There should be consistent advertising;
(3) Extensive publicity: At the same time that the advertising media can be diversified, it is necessary to pay attention to the methods of good publicity effect;
(4) Irregularly cooperate with the periodic promotional activities, grasp the appropriate timing, and carry out in a timely and flexible manner, such as major holidays, the company's commemorative activities and the best time.
(Two) detailed steps implementation
(1) Point-of-sale advertising, that is, pop, we can make an analogy: for example, banners, billboards, three-dimensional models, display boards and other publicity methods;
(2) Conditional networked alarm companies can launch TV commercials in a timely manner after sale. TV advertisements on TV stations to give consumers intuitive visual contact;
(3) Launch promotional advertisements before holidays and major events and distribute leaflets about product features;
(4) Seize the opportunity to conduct public relations activities, reach consumers as quickly as possible, launch public security demonstrations, and improve brand image;
(5) It can also use the ⎝⎛韦德足球⎞⎠ media and be good at creating and using ⎝⎛韦德足球⎞⎠ events to increase the visibility of its products;
Second, physical store marketing specific publicity implementation solutions
(I) Store address and layout:
(1) Store address: You can choose a relatively large local physical store, such as a large telecommunications hall in the city center, and set up a special counter for yourself in such a hall;
(2) Arrangement: Make reasonable use of a small space in the lobby and arrange it as a user experience room for the network alarm system to provide the user experience of a full set of intelligent prevention and control systems for free;
(II) Training of sales staff in the physical store: The sales staff of the experience hall will be trained and arranged by the branch center, and go to work after professional training;
(3) Reasonable production and promotion of advertisements:
(1) Point-of-sale advertising in the early stage is the so-called POP promotion. POP advertising refers to the advertisements set up in commercial spaces, purchasing places, retail stores around, inside, and in the place where the goods are displayed, which are pop advertisements; Place relevant emergency center billboards and banners at the store entrance; place relevant samples, display boards and other POP advertising models in the store;
(2) Properly launch media advertisements after sales;
(3) Seize the opportunity to launch promotional advertisements before holidays and major events; you can place in the largest number of physical stores, such as shopping malls or some public places, many of them will have large-screen TVs, then you can play the screen on TV Advertise and distribute leaflets for product promotions in places with high traffic;
(4) Seize the opportunity to conduct public relations activities, further directly contact consumers, launch public security demonstrations, and improve brand image;
(5) Actively use the ⎝⎛韦德足球⎞⎠ media and be good at creating and using ⎝⎛韦德足球⎞⎠ events to increase the visibility of corporate products;
Third, the implementation of specific holiday marketing campaign solutions
(1) Holiday specials, discounted at current prices; there are several major holidays such as the Spring Festival, Mid-Autumn Festival, National Day, etc. every year, seize the opportunity to carry out preferential promotions to attract more new customers.
(1) Campaign marketing plan during the 2016 Spring Festival
For example, 2015 is about to pass away, and the upcoming Spring Festival in 2016 is coming. Then you can carry out product price concessions during this Spring Festival. The sales method adopted is price discounts. The most suitable place to choose is the physical store. The period can be set to three or five days during the Spring Festival, and this activity time can be determined according to the local actual situation. The price discount form during the event can be made by yourself according to the following form, the following form is for reference only.
| Quantity (set) purchased at one time || Price ratio of the original price of the product (100) |
| 1 set || 95% |
| 2-5 sets || 90% |
| 5-10 sets || 85% |
| > 10 sets || 80% |
(2) 2016 event marketing solutions
After the 2016 Spring Festival has passed, then preparations for the 2016 Mid-Autumn Festival will begin. During the Mid-Autumn Festival, the implementation of quizzes on security knowledge can be implemented. The implementation method is to issue a security knowledge questionnaire, and draw valid and correct answers. On-site help, etc., and a security system display stand is set up at the event site. The event address still chooses the physical store entrance that they think is feasible. The entire activity process, starting from the morning of the day, setting up the activity site, starting to issue security knowledge questionnaires, and the field staff will answer the check. The right answer can be drawn. During the event, purchase a networked alarm system on the spot to enjoy 20% discount, winning probability Eighty-eight percent, the first prize is three percent, the second prize is five percent, and the third prize is ten percent. The rest are encouraged rewards, and the prizes can be set according to the following points:
The prizes are set as follows:
Three first prizes: two hundred yuan shopping coupons;
Five second prizes: one bottle of superior cooking oil;
Ten third prizes: one exquisite moon cake;
Seventy prizes for encouragement: a small calendar or other small object gift ornaments;
The above reward gifts can be distributed according to their own local consumption situation and purchase cheap small gifts. In addition to the Spring Festival and Mid-Autumn Festival, which is the golden holiday of the year and the largest number of people each year, there is actually a public holiday, the National Day Golden Week. To take advantage of the opportunities brought by these holidays to carry out promotional activities, then National Day Gold How to carry out promotional activities during this period?
(3) Event marketing solutions during the National Day Golden Week
Networked alarm operators can host large-scale singing talent performances in the local area, attract more onlookers, and then change from onlookers to their new customers. The whole activity can be implemented in the following ways: performing talents, intervening game links, and interacting with live audiences, such as guessing lyrics or asking questions about networked alarm systems, idioms, etc. The winners of the event games will be given prizes, and the participants will also receive encouragement prizes. When the prizes are distributed, the company's brand promotion leaflet will be sent. The time for setting up this event can be determined according to the local situation. Generally, the activities are carried out in the morning or afternoon, and the set discount activities can be referred to as follows: Anyone who purchases a networked alarm system on the spot can enjoy 20% discount and other activities to attract more consumption. Those who come to buy, can also set up the relevant internal or old customers and other people to participate in the crowd, the first lead purchase at the scene, causing a purchase boom.
(4) Marketing Solution
In addition to carrying out activities based on holidays, networked alarm operators can also carry out activities such as credit redemption to attract more customers, and this activity can be carried out at the end of each month. Before implementing this activity, you need to develop it internally. A point redemption table, and the making of the point redemption table can refer to the following table:
| Accumulated points || Credit amount |
| 500 points || 100 yuan |
| 1000 points || 200 yuan |
| 1500 points || 350 yuan |
| 2000 points || 600 yuan |
In a new operator that joins the networked alarm industry, it is possible to carry out limited special promotions when it opens, and to conduct low-cost promotions in physical stores within one month of opening. For the top 50 networked alarm system products purchased, 7:00 20% discount, at the same time give a cheap and practical small gift with your company logo, and tell customers the main service content of the network alarm company, and the service content can refer to the following: 1. Open a customer service phone, 24 hours service; 2. Free home delivery and installation; 3. Three-guarantee service for purchasing this product, free home repair within one year, and lifetime maintenance.