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  • Alarm service system marketing operation strategy

    Release time: 2015-10-26 15:55

    Alarm service system marketing operation strategy


    [Content summary] How to formulate a detailed alarm operation service system marketing strategy? The first thing we need to do is to analyze our target users. We can see from the entire user system structure that visually the most important user group is the financial unit, which accounts for 10% of the total users and the largest user group. It is shops, accounting for 60% of the total user base. Finally, government agencies, entertainment venues, and hotel and enterprise warehouses account for 25% of total users. Among them, households account for 5% of total users. From these data, we can see that the family has the largest development space. As a networked alarm operator, how can it continue to operate stably for a long time without a detailed marketing strategy?
    I. Promotion Strategy of Network Alarm System Package
    Networked alarm system marketing plan
    (I) Package A promotion strategy-shop network alarm system
    If a security company or a network operator installs a networked alarm system for a store, then it is necessary to sign a network access agreement with a networked alarm operation company or a security service company. The network access agreement can be downloaded for free: http://pan.baidu.com/ s / 1mgq3jg0 , the online time is one or two years, and the shop owner needs to pay an equivalent service fee every year or month, and the time limit for signing the agreement expires, then the installed equipment must be owned by the shop owner, but if During the period, the two parties terminated cooperation due to various factors, so all equipment installed by the store, the security service company or the network alarm operator can be recovered unconditionally. If damage is found after the recovery, the store needs to pay the security service company or the network alarm operation. The company can also charge a certain deposit when installing the equipment to the shops for free.
    Of course, the customer can also purchase the required networked alarm equipment from the security service company or the networked alarm operating company at the best price, or the customer buys out the networked alarm device at one time, then signs an agreement, and then performs the annual or monthly according to the agreement. Pay a certain service fee, and the networked alarm service company and security service company can comprehensively consider according to the local market economic conditions and the size of the defense area that the customer needs, as well as the protection points and the nature of the store operation, and appropriately charge the service fee to the customer. There was a random collection.
    (II) Promotion Strategy of Package B-Enterprise Factory Networking Alarm System
    If a security company or a network operator installs a networked alarm + video surveillance system in an enterprise's factory, then it is necessary to sign a network access agreement with the networked alarm operation company or security service company. The network access agreement can be downloaded for free at: http: // pan. baidu.com/s/1mgq3jg0 , the online time is one year or two years, and the company factory owner needs to pay an equivalent service fee every year or monthly, and the time limit for signing the agreement expires, then the installed equipment must belong to the company factory Owned by the boss, but if the two parties terminate the cooperation due to various factors during the period, all equipment installed by the company's factory, the security service company or the network alarm operator can be taken back unconditionally. If damage is found after the recovery, the company's factory needs to pay To the security service company or the network alarm operation company, and when the equipment is installed for free to the enterprise factory, a certain deposit may be charged first.
    Of course, the customer can also purchase the required networked alarm equipment from the security service company or the networked alarm operating company at the best price, or the customer buys out the networked alarm device at one time, then signs an agreement, and then performs the annual or monthly according to the agreement. Pay a certain service fee, and the networked alarm service company and security service company can comprehensively consider according to the local market economic conditions and the size of the defense area that the customer needs to install, as well as the protection points and the nature of the company's factory operation, and appropriately charge the service fee to the customer. There should be no random collection. This enterprise factory networking alarm system has no difference from the shops and can be grouped into one category.
    Service pricing strategy
    As a networked alarm operator and security service company, it is necessary to go through social survey reports to formulate different price ranges for different customers with different service content. According to the actual customer needs, flexible service prices tailored to customers For example, one hundred or three hundred a month, etc., really make customers feel that it is cost-effective to buy, and it is worth buying. There is no psychological phenomenon such as feeling that they are spending more money.
    To understand the service costs that customers can accept, it is necessary to start from the customer's perspective, according to the difference in the level of risk of the customer, as well as the sensitivity of the customer's operations, how much they know about security knowledge, what range of prices they can accept, and the customer. Factors such as what salary level to hire employees to see the store and so on, give a suitable price to the customer, can achieve the role of long-term cooperation.
    Third, to achieve the "win-win" strategy
    "Win-Win" Strategy for Networked Alarm Marketing
    How to achieve "three wins"? In fact, in counties and cities in each city, there will be a special patrol team that directly manages the local public security situation and performs public security duties. However, has it not been found that these patrols are busy and when they happen When there is a police situation somewhere, they can't quickly know the precise location of the police situation. As a networked alarm operation service company or a security service company, they can work with the local political and legal commission to issue guidance documents and ask them to approach them. Roadside shops and professional markets strengthen technical defense measures. As a networked alarm operator and a security service company, they should be responsible for investing in the establishment of a city joint defense alarm system. When the police are released, they will be handed over to the security patrol brigade, and then appropriately provide some security funds to the public security brigade to jointly maintain social security and reduce theft. Since then, the Political and Legal Committee has achieved political achievements, while responding to the construction of a safe city in the country, and the security patrol brigade has gained benefits. As a networked alarm operator or security service company, it has since expanded its business and truly achieved the "win-win" purpose.
    Fourth, the implementation of promotional strategies
    Network alarm promotion strategy
    (1) Anyone who installs a networked alarm system can enjoy the promotional activities of giving away alarm devices for free;
    (2) Refinement of service items by networked alarm operators and security service companies to increase their added value;
    (3) conducting live demonstration operations and field tests in front of customers;
    (4) Customers who install the network alarm system can get a two-month trial experience period for free.
    Fifth, vigorous publicity strategies
    (1) Vigorously publicize the convenience and benefits brought by the networked alarm system to customers;
    (2) Vigorously publicize the functions and characteristics of the networked alarm system;
    (3) Vigorously publicize the company's service purpose and commitment;
    (4) vigorously publicize the company profile;
    Six, select low-cost promotion strategies
    Here is one of the related articles on this website, which can be used as a reference case-" Best Planning for Promoting Networked Alarm Services ". This article not only has a free download of a single promotional template, which saves you the trouble of designing. Some successful publicity case references.

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